Hello there.
Creative Director. Product & Brand Systems. Based in London.
I’m a London-based Creative Director and Brand Systems specialist with 15+ years of experience building brands across digital, film, and product.
My career began in graphic design and photography, but quickly evolved into leading integrated campaigns, digital product design, and brand transformation projects. I operate at the intersection of strategy and execution, shaping ideas at the concept level and carrying them through to production. I’ve worked with global brands including Pegasus Airlines, Sony, Starbucks, Eti Confectionery, PepsiCo, and Turkcell.
My work has been featured in The Drum, Campaign, Little Black Book, and MediaCat. As Co-Founder of Glückskind, I focus on building scalable brand systems, launching startups, and crafting campaigns that connect commercially and culturally. I also serve as a jury member for the Creative Circle and W3 Awards and am a member of AIVA. I’m particularly driven by projects that combine storytelling, design systems, and digital innovation.
For more information about me, please visit my LinkedIn ProfileMy career began in graphic design and photography, but quickly evolved into leading integrated campaigns, digital product design, and brand transformation projects. I operate at the intersection of strategy and execution, shaping ideas at the concept level and carrying them through to production. I’ve worked with global brands including Pegasus Airlines, Sony, Starbucks, Eti Confectionery, PepsiCo, and Turkcell.
My work has been featured in The Drum, Campaign, Little Black Book, and MediaCat. As Co-Founder of Glückskind, I focus on building scalable brand systems, launching startups, and crafting campaigns that connect commercially and culturally. I also serve as a jury member for the Creative Circle and W3 Awards and am a member of AIVA. I’m particularly driven by projects that combine storytelling, design systems, and digital innovation.
If you're interested in working with me, please feel free to drop me a line here.
Global Brands
Pegasus Airlines
Turkish Airlines
Sony
Doritos
PepsiCo
Starbucks
Mercedes-Benz
Fiat
Telecom & Technology
Turkcell
Microsoft
Lifecell
Finance
Yapı Kredi (UniCredit Group)
Retail & E-commerce
ebebek, UK
Pegasus Airlines
Turkish Airlines
Sony
Doritos
PepsiCo
Starbucks
Mercedes-Benz
Fiat
Telecom & Technology
Turkcell
Microsoft
Lifecell
Finance
Yapı Kredi (UniCredit Group)
Retail & E-commerce
ebebek, UK
Awards & Merit
2026
The AdForum PHNX, Jury Member
Creative Circle Awards, Jury Member
Communicator Awards, Jury Member
2025
Doritos’La Chef, Crystal Apple Awards, Best Usage of Digital Media
2024
The AdForum PHNX, Jury Member
Turkish Airlines, Fly By Sign, Meta Summit, Best from Turkey 2024
Turkish Airlines, Fly By Sign, Featured on Meta Casestudies
Turkish Airlines, Fly By Sign, Crystal Apple Awards, Industrial Categories - Auto, Tourism & Transport
Turkish Airlines, Fly By Sign, Crystal Apple Awards, Best Usage of Digital Media
Turkish Airlines, Fly By Sign, Felis Awards, AI & DATA Customer Engagement with AI
Turkish Airlines, Fly By Sign, Felis Awards, Brand Experience
Turkish Airlines, Fly By Sign, Felis Global, AI & Data
Turkish Airlines, Fly By Sign, Mixx Awards, Best of the Show
Turkish Airlines, Fly By Sign, Mixx Awards, Seyahat ve Turizm Sektör Kategorisi
Turkish Airlines, Fly By Sign, Mixx Awards, Üretken Yapay Zeka Kullanan Kampanyalar
Turkish Airlines, Fly By Sign, Mixx Awards, Veriden Doğan Yaratıcı Kampanyalar
Turkish Airlines, Fly By Sign, MMA Smarties Gold, Customer Journey Marketing
Turkish Airlines, Fly By Sign, MMA Smarties Bronze, Instant Impact / Promotion
Doritos'la Güzel Oluyor, Meta Summit, Best from Turkey 2024
Doritos'la Güzel Oluyor, MMA Smarties Gold, Social Media Marketing
Doritos'la Güzel Oluyor, MMA Smarties Gold, Customer/User Experience & Design
Doritos'la Güzel Oluyor, Mixx Awards, Social Media, Silver Mixx
Doritos'la Güzel Oluyor, Mixx Awards, Influencer Marketing, Bronze Mixx
2021
w3 Awards, Jury Member
Davey Awards, Jury Member
Caykur Didi: Serinleme Yöntemleri, Crystal Apple Awards, Film, TV & Cinema: Silver Apple
2020
Communicator Awards, Jury Member
Lifecell: #ÇokNet, Communicator Awards, Integrated Campaign: Award of Distinction
Lifecell: #ÇokNet, New York Festivals, AME Awards: Best Use of Discipline, Finalist
Turkcell Fiber Anlat Anlat Bitmez, Crystal Apple Awards, Online Film, Telecommunication: Silver Apple
Turkcell Fiber: Veda, Crystal Apple Awards, Integrated Campaigns, Communications: Silver Apple
Turkcell Fiber: Veda, Crystal Apple Awards, Film, TV & Cinema: Silver Apple
Turkcell Fiber: Veda, Felis Awards, Film, Communications: Felis Merit
Eti Canga: Toplu Olmayı Bilmiyor Değiliz , Crystal Apple Awards, Film, TV & Cinema: Silver Apple
Eti Puf Müzik Akademisi, Effie Awards Turkey: Bronze Effie
2019
Eti Canga: Dağıtanlar, Crystal Apple Awards, Film, Foods: Crystal Apple
Eti Canga: Dağıtanlar, Crystal Apple Awards, Integrated Campaigns, FMCG: Silver Apple
Lifecell: "Yiyosa Gelin!", Mixx Awards, Launch Campaigns: Bronze Mixx
Lifecell: "Wi-Fi Outdoor", Martech Awards
Lifecell: #ÇokNet, Crystal Apple Awards, Media, Products & Services: Bronze Apple
Lifecell: Deniz, Crystal Apple Awards, Film, Technology Services: Silver Apple
Lifecell: Uçurum, Crystal Apple Awards, Film, Technology Services: Silver Apple
Pegasus Airlines: "The Biggest Egg Hunt", Felis Awards, Use of Games and Competitions
Pegasus Airlines: "The Biggest Egg Hunt", Felis Awards, Use of Digital Platforms
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Launch Campaigns: Golden Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Interactive Movies: Golden Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Digital Integrated Campaigns: Bronze Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Crystal Apple Awards, Media, Use of Media: Crystal Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Crystal Apple Awards, Film, Technology Services: Crystal Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Crystal Apple Awards, Integrated Campaigns: Bronze Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Felis Awards, Film, Telecommunication
Turkcell Fiber: Üst Kattan Damlayan Kedi, Effie Awards Turkey: Golden Effie
2026
The AdForum PHNX, Jury Member
Creative Circle Awards, Jury Member
Communicator Awards, Jury Member
2025
Doritos’La Chef, Crystal Apple Awards, Best Usage of Digital Media
2024
The AdForum PHNX, Jury Member
Turkish Airlines, Fly By Sign, Meta Summit, Best from Turkey 2024
Turkish Airlines, Fly By Sign, Featured on Meta Casestudies
Turkish Airlines, Fly By Sign, Crystal Apple Awards, Industrial Categories - Auto, Tourism & Transport
Turkish Airlines, Fly By Sign, Crystal Apple Awards, Best Usage of Digital Media
Turkish Airlines, Fly By Sign, Felis Awards, AI & DATA Customer Engagement with AI
Turkish Airlines, Fly By Sign, Felis Awards, Brand Experience
Turkish Airlines, Fly By Sign, Felis Global, AI & Data
Turkish Airlines, Fly By Sign, Mixx Awards, Best of the Show
Turkish Airlines, Fly By Sign, Mixx Awards, Seyahat ve Turizm Sektör Kategorisi
Turkish Airlines, Fly By Sign, Mixx Awards, Üretken Yapay Zeka Kullanan Kampanyalar
Turkish Airlines, Fly By Sign, Mixx Awards, Veriden Doğan Yaratıcı Kampanyalar
Turkish Airlines, Fly By Sign, MMA Smarties Gold, Customer Journey Marketing
Turkish Airlines, Fly By Sign, MMA Smarties Bronze, Instant Impact / Promotion
Doritos'la Güzel Oluyor, Meta Summit, Best from Turkey 2024
Doritos'la Güzel Oluyor, MMA Smarties Gold, Social Media Marketing
Doritos'la Güzel Oluyor, MMA Smarties Gold, Customer/User Experience & Design
Doritos'la Güzel Oluyor, Mixx Awards, Social Media, Silver Mixx
Doritos'la Güzel Oluyor, Mixx Awards, Influencer Marketing, Bronze Mixx
2021
w3 Awards, Jury Member
Davey Awards, Jury Member
Caykur Didi: Serinleme Yöntemleri, Crystal Apple Awards, Film, TV & Cinema: Silver Apple
2020
Communicator Awards, Jury Member
Lifecell: #ÇokNet, Communicator Awards, Integrated Campaign: Award of Distinction
Lifecell: #ÇokNet, New York Festivals, AME Awards: Best Use of Discipline, Finalist
Turkcell Fiber Anlat Anlat Bitmez, Crystal Apple Awards, Online Film, Telecommunication: Silver Apple
Turkcell Fiber: Veda, Crystal Apple Awards, Integrated Campaigns, Communications: Silver Apple
Turkcell Fiber: Veda, Crystal Apple Awards, Film, TV & Cinema: Silver Apple
Turkcell Fiber: Veda, Felis Awards, Film, Communications: Felis Merit
Eti Canga: Toplu Olmayı Bilmiyor Değiliz , Crystal Apple Awards, Film, TV & Cinema: Silver Apple
Eti Puf Müzik Akademisi, Effie Awards Turkey: Bronze Effie
2019
Eti Canga: Dağıtanlar, Crystal Apple Awards, Film, Foods: Crystal Apple
Eti Canga: Dağıtanlar, Crystal Apple Awards, Integrated Campaigns, FMCG: Silver Apple
Lifecell: "Yiyosa Gelin!", Mixx Awards, Launch Campaigns: Bronze Mixx
Lifecell: "Wi-Fi Outdoor", Martech Awards
Lifecell: #ÇokNet, Crystal Apple Awards, Media, Products & Services: Bronze Apple
Lifecell: Deniz, Crystal Apple Awards, Film, Technology Services: Silver Apple
Lifecell: Uçurum, Crystal Apple Awards, Film, Technology Services: Silver Apple
Pegasus Airlines: "The Biggest Egg Hunt", Felis Awards, Use of Games and Competitions
Pegasus Airlines: "The Biggest Egg Hunt", Felis Awards, Use of Digital Platforms
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Launch Campaigns: Golden Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Interactive Movies: Golden Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Mixx Awards, Digital Integrated Campaigns: Bronze Mixx
Pegasus Airlines: "The Biggest Egg Hunt", Crystal Apple Awards, Media, Use of Media: Crystal Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Crystal Apple Awards, Film, Technology Services: Crystal Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Crystal Apple Awards, Integrated Campaigns: Bronze Apple
Turkcell Fiber: Üst Kattan Damlayan Kedi, Felis Awards, Film, Telecommunication
Turkcell Fiber: Üst Kattan Damlayan Kedi, Effie Awards Turkey: Golden Effie
2018
Doritos: "Hot Wave Üflemeli Banner", Felis Awards, Mobile, Banner: Felis Merit
Doritos: "Hotwave Üflemeli Banner", Crystal Apple Awards, Mobile Media Usage: Bronze Apple
Turkcell Upcall: "Yilmaz Vural", Felis Awards, Craftsmanship, Use of Celebrities: Felis Award
Turkcell Upcall: "Yilmaz Vural", Crystal Apple Awards, Online Film, Viral Film: Silver Apple
Lifecell: "Launch Campaign", Felis Awards, Integrated Campaigns, Telecom: Felis Award
Lifecell: "İnanılmaz Şeyler", Felis Awards, Film, Telecommunication: Felis Merit
Lifecell: "Inanilmaz Şeyler", Crystal Apple Awards, Film, Technology Services: Crystal Apple
Lifecell: "Wi-Fi Outdoor", Felis Awards, OOH, Billboards: Felis Merit
Lifecell "Yiyosa Gelin!", Felis Awards, Integrated Campaigns, Telecommunication, Felis Merit
Lifecell: "Yiyosa Gelin!", Crystal Apple Awards, Integrated Campaigns: Bronze Apple
Lifecell: "Yiyosa Gelin!", Crystal Apple Awards, Media, Integrated Campaigns: Silver Apple
LÖSEV: "Gülüşünde Hayat Var", Effie Awards Turkey: Bronze Effie
LÖSEV: "Gülüşünde Hayat Var", Kirmizi Ödülleri, Best Social Responsibility Campaign
2017
Felis Awards, Jury Member
Doritos: Mixx Awards, Interactive Movies: Golden Mixx
Doritos: Mixx Awards, Mobile Campaigns: Golden Mixx
LÖSEV: "Gülüşünde Hayat Var", Crystal Apple Awards, Media: Crystal Apple
LÖSEV: "Gülüşünde Hayat Var", Crystal Apple Awards, Digital & Social Media: Silver Apple
Profilo: "Soğutucu İlanlar, Crystal Apple Awards, Printed Ads: Crystal Apple
YapıKredi Bank: "Bankamatik Veda Mektubu", Crystal Apple Awards, Media: Bronze Apple
YapıKredi Bank: "Bankamatik Veda Mektubu", Crystal Apple Awards, Media: Bronze Apple
Erikli "Sürdürülebilir Başarı İletişimi", Effie Awards Turkey: Golden Effie
Pegasus Airlines: "Gif Billboard", Felis Awards, OOH: Felis Award
Pegasus Airlines: "Gif Billboard", Crystal Apple Awards, OOH: Crystal Apple
Pegasus Airlines: "Gif Billboard", Crystal Apple Awards, OOH: Silver Apple
Pegasus Airlines: "Gif Billboard", Awards, Clear Channel: Winner
Pegasus Airlines: "Gif Billboard", A Awards, Special Applications: Winner
Pegasus Airlines: "Gif Billboard", A Awards, Media, Poster: Merit
Pegasus Airlines: "Dünyanın En Güzel Hediyesi", Mixx Awards: Silver Mixx
2015
Pegasus; "Dünyanın En Güzel Hediyesi", Felis Awards: Felis Merit
Pegasus; "Dünyanın En Güzel Hediyesi", Crystal Apple Awards, Digital Campaigns: Bronze Apple
Pegasus; "Dünyanın En Güzel Hediyesi", Crystal Apple Awards, Social Media & UGC: Bronze Apple
Starbucks: “Ben Büyüyünce”, Crystal Apple Awards, Campaigns: Silver Apple
Starbucks: “Ben Büyüyünce”, Crystal Apple Awards, Best Social Responsibility Campaign: Silver Apple
Pegasus Airlines: "Dünyanın En Güzel Hediyesi, Stevie Awards: Golden Stevie
2014
Avon Foundation, Global App Challenge to Prevent Domestic Violence: Winner, Çocuktan Al Haberi
Pegasus Airlines: Pegasus’la İstikamet Yurt Dışı / Turistof Kolomb, Crystal Apple Awards, Websites & Mikrosites: Silver Apple
2013
Pegasus Airlines: “Bu Sitenin Arkasında Neler Oluyor?", Mixx Awards: Golden Mixx
2012
Stevie Awards: Bronze Stevie, Finansbank: "Bizce Mümkün Gelişim Programı"
2007
Turkish Journalists Association, Best News Website: sabah.com.tr
2002
Golden Spider Awards, Best Portal Design: www.e-kolay.net