Eti Puf
How do you facelift the 40 years old love mark and reconnect it with a younger generation? Since its initial production in the early 70s Eti Puf’s characters has been flat, usually they were animated in a 2d fashion with a background photograph setting the environment.
Though loved both by juniors and seniors alike, the characters did start to feel old and out of fashion. We were briefed to give the brand and the characters a 3D facelift so it can be relevant again.
Though loved both by juniors and seniors alike, the characters did start to feel old and out of fashion. We were briefed to give the brand and the characters a 3D facelift so it can be relevant again.
Character Facelift
Facial emotion studies at playblast and final production stages
Film Moodboard
