Lifecell Launch Campaign
Young telco users have begun to use the Internet to meet all of their communication needs. This encouraged Turkcell, to create Lifecell as Turkey's new digital-only telco to meet all of its customers' communication needs, including calls, entirely over the Internet.
Lifecell's integrated campaign was phased in three parts.
The first part; the lunch movie was based on endless/continuous imagery that behaved very much as GiFs do. Every second of the movie contained more than a minute's worth of footage combined with rotoscoping.
The second part was a series of online films about the incredible things happening to Lifecell users.
And the third part was a digital campaign saying "Farewell to SMS Technology" by launching thousands of SMS Messages into deep space.
Backstage
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"Amazing Things are Happening with Lifecell" Shorts
Farewell to SMS Campaign
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Farewell to SMS, Flight Video
Photoshoot & Campaign Keyvisual
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