Lifecell Teaser OOHs
While telecom operators offered standard tariffs our newly announced Lifecell Mix deals let our customers choose 4 of their favorite apps to be exempt from their quota.

To communicate this new deal we installed billboards with Wi-Fi hotspots around Istanbul with the message "You do pay over there. Here you do not!". 
Each billboard had a different Wi-Fi channel dedicated to a separate app. To use these free services visitors had to walk near a billboard and connect to the available connection.

Through our integrated Wi-Fi launch pages, visitors switched to Lifecell quickly and stopped paying for their favorite apps.

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