Lifecell Launch Campaign
The emerging trend among young telecommunication users to rely on the internet for their communication needs has prompted Turkcell to introduce Lifecell, Turkey's novel digital-only telecom service. Lifecell is designed to fulfill all communication requirements, including calls, entirely through online platforms.
The integrated campaign was executed in three distinct phases.
The initial phase featured a mesmerizing short film that employed a continuous stream of imagery similar to GiFs, dynamically showcasing over a minute's worth of footage in a single second, creatively combined with rotoscoping techniques.
The second phase comprised a series of online videos highlighting the remarkable experiences of Lifecell users.
The third phase involved a digital campaign, symbolizing the "Farewell to SMS Technology," as thousands of SMS messages were symbolically launched into deep space.
Backstage
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"Amazing Things are Happening with Lifecell" Shorts
Farewell to SMS Campaign
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Farewell to SMS, Flight Video
Photoshoot & Campaign Keyvisual
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