Young telco users have begun to use the Internet to meet all of their communication needs. This encouraged Turkcell, to create Lifecell as Turkey's new digital-only telco to meet all of its customers' communication needs, including calls, entirely over the Internet.
Lifecell's integrated campaign was phased in three parts.
The first part; the lunch movie was based on endless/continuous imagery that behaved very much as GiFs do. Every second of the movie contained more than a minute's worth of footage combined with rotoscoping.
The second part was a series of online films about the incredible things happening to Lifecell users.
And the third part was a digital campaign saying "Farewell to SMS Technology" by launching thousands of SMS Messages into deep space.
"Amazing Things are Happening with Lifecell" Shorts
Farewell to SMS Campaign
Farewell to SMS, Flight Video
Photoshoot & Campaign Keyvisual