Turkcell Pasaj is a groundbreaking website designed to take shopping to a whole new level. You buy stuff at Pasaj as any other e-commerce website, but you pay the amount through your telecom billing. Our cooperation scope included designing a brand identity, online/offline visuals, and a product re-design.
To welcome people to this new shopping experience, we've created a brand new identity. The entrances of the Parisienne passages are large gates that can be seen from the street. This inviting design is the core of our visual identity.
Turkcell Pasaj Logo