Turkcell Pasaj
Turkcell Pasaj is a groundbreaking website designed to take shopping to a whole new level. You shop at Turkcell Pasaj just like any other e-commerce website, but you pay the amount through your telecom billing.

To welcome people to this new shopping experience, we've created a brand new identity. The entrances of the Parisienne passages are large gates that can be seen from the street. This inviting design is the core of our visual identity.

In addition to the campaign idea, my team was responsible for brand identity, visual language, and product design.

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