Revitalizing a beloved brand with a four-decade legacy while resonating with a younger generation requires a thoughtful evolution that respects the past while embracing the present. Eti Puf's iconic characters, cherished since their inception in the 1970s, have traditionally been presented in a 2D format against photographic backdrops, evoking a sense of nostalgia.
To breathe new life into these characters and ensure their continued appeal across generations, our mission was to usher them into the contemporary era with a 3D facelift. By meticulously transitioning them into the realm of three-dimensional design, we sought to infuse them with a sense of modernity and relevance.
While maintaining the essence and familiarity that garnered their popularity, this transition to 3D allowed us to craft characters that are not only endearing to long-time fans but also captivating to the youth of today. This fusion of nostalgia and innovation enabled us to rejuvenate the brand's love mark, ensuring it remains an enduring emblem of affection and joy for both past and present generations.
Facial emotion studies at playblast and final production stages