Pegasus Airlines, Destination Abroad with Tourist Columbus
Continuing the 'Destination Abroad' advertising campaign initiated by Pegasus in May, 'Destination Abroad with Tourist Columbus' takes interactive engagement a step further through webcam interaction. The campaign invites 50 fortunate participants to vie for the chance to secure round-trip flight tickets.
Tourist Columbus, portrayed by journalist and writer Kaan Sezyum, serves as the face of Pegasus' extensive international network encompassing 30 countries. Prospective participants looking to engage in the campaign and explore the microsite istikametyurtdisi.com are welcome.
Contestants in the competition engage with Tourist Columbus through webcam interactions, responding to questions about Pegasus' array of international flight destinations.
Project Case Study